The licensed sports merchandise market is sprinting into the big leagues. In 2022, it was valued at around $31.3 billion and is forecasted to reach over $39.9 billion by 2028. It’s big business and analysts suggest that the rising number of sports enthusiasts, urbanization, and increased online shopping will continue to fuel this expansion. This […]
Category: Sports Business
Walking the Tightrope: Innovation Vs Control
Dependable Solutions proudly hosted a panel at ISC’s Virtual Week, where the Business of Sport took a virtual turn. Top executives and innovators from the world of sport came together to learn from each other and discuss the industry’s strategic direction for 2021 and beyond. Rhys Fleming, Dependable Solutions’ Sales Director, hosted an in-depth conversation […]
Breaking Into The Business of Sports- Insights and analysis
In a one-on-one conversation, podcast with International Sports Convention, Marty Malysz as an industry leader and voice discussed aspects of sports licensing and sports business in the changing landscape. Listen to the full podcast here. How Licensing Market Works in Sports Licensing in sport starts with a trademark or brand. That brand itself is […]
Breaking Into The Business of Sports: Sports licensing 101
Insights into running a successful sports licensing program President of Dependable Solutions, Inc., Marty Malysz, discussed the business of sports licensing during The Business of Sport Podcast with Nigel Fletcher, president of the International Sports Convention. The International Sports Convention, the meeting place of the business of sport, provides multiple platforms and opportunities for those […]