Global Trademark Licensing, established in 2008 in Hong Kong, is a leading force in the world of licensing, revolutionizing brand management through unrivaled industry insight and knowledge. They specialize in delivering a unique and specialist approach to brand licensing, offering a comprehensive suite of fully integrated services.

Challenges:

Managing a large number of high-profile clients in Europe and a substantial portion of licensees based in China created unique difficulties. There were communication barriers, language variations, and a growing need for a centralized system to handle the intricacies of their operations.

DSI’s Solution:

The decision to choose Dependable Solutions, Inc. (DSI) was based on a combination of factors. Global Trademark Licensing acknowledged the global aspect of DSI’s offering, coupled with its usability and intuitive interface. As Chris Tague, Director of Business Operations at Global Trademark Licensing, puts it “this is an intuitive and well-presented system, and our clients found it easy to use.” The simplicity and user-friendliness of the platform played a pivotal role in their choice.

Key Benefits:

Dependable Solutions, Inc. addressed Global Trademark Licensing’s needs by providing crucial features for tracking, development, and sign-offs. Chris mentioned, “We use the system everyday as we can track everything.” The ability to efficiently manage product approvals and track every aspect of the licensing process was highlighted as key benefits. Additionally, the system’s robust royalty reporting capabilities eased the workload for the finance team.

With administrative tasks taking less time, the licensing team could focus on supporting their clients, seeking new deals and adding value to the business. The system’s efficiency also empowered the team to make better-informed business decisions, supporting its continued growth.

Dependable Solutions, Inc. is a key component of collaboration for Global Trademark Licensing and its diverse network of licensees. The platform’s user-friendly design and features provided Global Trademark Licensing’s licensing operations with more structured business operations, providing a more professional service to align with their global aspirations.

If you are looking for streamlined success in your licensing program, contact Dependable Solutions today!