With over a combined 175 years of combined marketing and licensing experience, Brand Licensing Team excels at creating brand extensions that form authentic, tangible experiences. They are passionate believers in brand licensing’s potential to enhance brand equity and nurture lasting consumer connections. Their team of strategic thinkers, creative designers, and branding experts brings brand experiences to life. 

Brand Licensing Teams expertise and experience spans across many consumer product categories and brands, including one of DSI’s partners, General Mills, and encompasses a wide range of authentic products. BLT’s focus is on building enduring connections between consumers and brands.  

Opportunity Presented  

Brand Licensing Team client portfolio consists of some of the largest CPG brands in the United States. In 2023 Brand Licensing Team added new brands to their client base who were new to licensing and Brand Licensing Team deemed an on-line system important to provide speed to market and a web-based approval system critical to support their new clients and partners.  

Choosing DSI: 

After careful consideration, Brand Licensing Team decided to go with DSI because it aligned with their needs for a user-friendly and intuitive system. DSI’s interface allows them to onboard clients and their licensees with ease, requiring minimal handholding or training. Matt Page, Associate Licensing Manager at Brand Licensing Team, explains, “in just 30 minutes, we can walk our clients through the system, and they rarely need retraining.” The decision to choose DSI was straightforward for Brand Licensing Team once they evaluated their options. 

DSI has also allowed Brand Licensing Team to consolidate everything in one place, providing them with a centralized and organized hub for approvals, forecasts, and royalty data across licensing. This has enabled clients to focus on using email exclusively for messaging and essential business operations. DSI has effectively “addressed our initial need for a more streamlined and organized approach to licensing” as Matt describes. 

Key Benefits of Using DSI: 

Within the first two months of using DSI, Matt has already witnessed “significant time and energy savings in managing day-to-day client submissions, partner interactions, and artwork.” The most significant benefits have emerged in forward-thinking and planning efforts, especially when dealing with new licenses and brands. 

“We haven’t encountered any surprises or unexpected challenges since working with DSI” Matt continues, ”thanks to our prior experience with them when serving several major multinational clients.” DSI has been instrumental in demonstrating to clients that Brand Licensing Team can effectively support their businesses by providing a centralized system where everything is accessible in one place. This has allowed Brand Licensing Team to take tasks off their clients’ plates and make decisions quickly, which is especially crucial for an agency that relies on delivering quality services. DSI has become an invaluable tool helping enhance business operations while streamlining internal processes. 

Take the next step in licensing efficiency – contact Dependable Solutions today!