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Once a licensing contract is signed, the next great paperwork challenge commences – licensing product approvals. The signing of the contract marks the beginning of a relationship. It is important for the licensee to get familiar with the licensor and the licensing program as much as possible. It is the licensor’s responsibility to make sure […]

When it comes to licensing, ensuring the intellectual property used is presented correctly is vital. From the logos to the verbiage to graphics to the packaging to the legal lines and more, there’s a lot to know. And there are usually a lot of hands that are involved in the production and design of a […]

The logos. The colors. The images. When it comes to licensing, ensuring the look of your licensed product is paramount. It’s crucial to receive access to the correct brands assets from your licensors. It’s much more crucial to have your creative team, sales team and marketing team on the same page and give them access […]

The past 15 months of the global pandemic have brought substantial changes and challenges to the business of licensing. At the same time, it has also reinforced the power of brand licensing as a powerful marketing tool. Learn How the Pandemic Reinforced the Importance of Branded Culture here. Licensing is a must in today’s world. […]

As we learned in the first post of the creative licensing collaboration series, licensing collaborations between multiple brands can increase engagement with avid fans, and fun products can reach broader audience, resulting in new revenue streams. In this post, we will deep dive into considerations to make collaborations happen, contractual obligations and financial commitments for […]