DSI rocked the annual Brand Licensing Europe (BLE) tradeshow in London, a bustling hub for the worldwide licensing industry. This pivotal event grows partnerships and starts new licensing initiatives. This year’s theme around Location Based Entertainment (LBE) brought fresh conversations about how to engage with consumers through in-person events. Speaking about the event, Rhys Fleming, […]
Author: dependablesolutions
Why Sports Clubs love Licensing – Visit us at SMLS
The licensed sports merchandise market is sprinting into the big leagues. In 2022, it was valued at around $31.3 billion and is forecasted to reach over $39.9 billion by 2028. It’s big business and analysts suggest that the rising number of sports enthusiasts, urbanization, and increased online shopping will continue to fuel this expansion. This […]
Are you BLE ready?
What is BLE? Brand Licensing Europe (BLE) is an unmissable opportunity to meet with the world’s largest licensors, retailers, and manufacturers in one place, at a three-day show that has it all. Since the event was launched, over 20 years ago, it has become a calendar staple for leading buyers, designers, manufacturers, and brand owners. […]
Imitation is Not the Sincerest Form of Flattery
Combating Counterfeiters in the World of Licensing Counterfeiting is on the rise globally, as fraudsters flood international and domestic markets with fake versions of products offered by established brands. In a 2022 article, the US Chamber of Commerce stated that the global cost of counterfeiting was over $500 billion a year* . It’s big business […]
The Starring Role – the role of talent in licensing
Starring role in licensing for celebrities and influencers A man is eating a bag of chips while watching Carlos Alcaraz beat Novak Djokovic in the men’s tennis final at Wimbledon. So what? Lots of other people were munching on snacks. But the reason we know about this particular individual… it was Brad Pitt, and he […]