It’s more important now than ever to be online since consumers are relying on e-commerce to meet their shopping needs. To maximize profitability, brands need to set up their e-commerce assortment and pricing in a strategic way. They can not get away with throwing their products online as e-commerce requires careful strategic planning, flawless demand […]
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Licensing Week Virtual: Great time with Dependable Solutions’ Team
Many of us were disappointed when Licensing Expo 2020 postponed to May 2021. We knew we would not meet with our colleagues and clients at the industry’s biggest event (as well as missing out on an annual trip to Las Vegas!) Flash forward- We were delighted to hear that even with physical networking impossible, Global […]
Francais Licensing Celebrate success – Licensing Awards show in Paris
March 5, 2020 became a memorable date for the licensing group of France. Licensing International France first time ever hosted Licensing Awards at the auditorium of France’s premier television network TF1. Everyone braved the weather and greeted each other with elbow shakes rather than the customary dual cheek kisses. Dependable Solutions was happy to sponsor […]
Bringing Collaboration to A New Level
How the concept of Creative Commons Licensing is being used to develop products today What do you have to contribute? This is what the company hit RECord has been asking artists, singers, writers, developers and more since its founding in 2004. hitRECord is a web-based, collaborative production company that aims to engage people in the […]
University Trademarks: How Licensing Has Changed the Game for Collegiate Institutions
How often have you been drawn to a college mascot or logo as you walk through Wal-Mart, flip through television channels, or read the news? Art, design and the business of branding have provided ingenious ways for us to visually recognize and mentally classify images that are a part of our world, attaching meanings, such […]