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Enhancing e-commerce presence to drive college licensing revenues

It’s more important now than ever to be online since consumers are relying on e-commerce to meet their shopping needs.

To maximize profitability, brands need to set up their e-commerce assortment and pricing in a strategic way. They can not get away with throwing their products online as e-commerce requires careful strategic planning, flawless demand planning, vigilant compliance and much more.

The COVID-19 pandemic has left a wake of chaos across schools and universities. Cancellation or postponement of National Collegiate Athletic Association (NCAA) activities have caused colleges to bear the damages of lost revenue on licensed merchandises.

While brick and mortar retailers face shutdowns, e-commerce platforms are on the rise and have become dominant shopping destinations during the crisis. To help drive revenue online, this is the time for schools and colleges to rise and shine through their collegiate licensing programs and improve their e-commerce presence.

Hinge Global encourages schools and colleges to create a college-branded online storefront and raise their licensing program’s efficiency.

Learn from Hinge Global why Amazon is critical to drive college licensing revenue, as there are many unknowns that schools and colleges need to work their way through during these unprecedented times.

To help you administer your college licensing programs, Dependable solutions can provide integrated brand licensing software solutions to smartly oversee contracts, track royalties, and improve approval workflow management.


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