It’s more important now than ever to be online since consumers are relying on e-commerce to meet their shopping needs. To maximize profitability, brands need to set up their e-commerce assortment and pricing in a strategic way. They can not get away with throwing their products online as e-commerce requires careful strategic planning, flawless demand […]
Category: Collegiate licensing
University Trademarks: How Licensing Has Changed the Game for Collegiate Institutions
How often have you been drawn to a college mascot or logo as you walk through Wal-Mart, flip through television channels, or read the news? Art, design and the business of branding have provided ingenious ways for us to visually recognize and mentally classify images that are a part of our world, attaching meanings, such […]
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