NFTs. We have seen meteoric growth of NFTs and their massive use of it almost everywhere. But what exactly is an NFT and how can brands capitalize on this digital asset artform? According to Merriam-Webster’s Dictionary, a non-fungible token is “a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in […]

The winners of this year’s Licensing Awards have been crowned in a glittering ceremony as The Licensing Awards announced their winners for 2021. Licensing Awards 2021 was an undeniable hit and an unforgettable night! Dependable Solutions, Inc., the pioneer in brand licensing solutions provider, returned to The Great Room at the Grosvenor House Hotel, London […]

Getting approvals for a licensed product can be a cumbersome process. Licensors need to make sure their brand is being represented properly, while licensees need approval to produce and sell the licensed merchandise. The back-and-forth between licensor and licensee can add time and frustration as there can be a lot of hands involved in the […]

Spotify. YouTube. Live Performances. Advertisements. Video Games. Digital Downloads. Movie Trailers.  And on, and on, and on.. Music is in so much of what we consume and use day to day. With the hordes of avenues that music can be applied, how can you be sure that the intellectual property rights are managed and music […]

Once a licensing contract is signed, the next great paperwork challenge commences – licensing product approvals. The signing of the contract marks the beginning of a relationship. It is important for the licensee to get familiar with the licensor and the licensing program as much as possible. It is the licensor’s responsibility to make sure […]