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Licensing Takes a Tasty Turn with Licensed Food & Beverage

While apparel and toys seem to get all the attention, we wanted to give a toast to the licensed food and beverage categories. According to the 2019 Annual Global Licensing Industry Survey, retail sales of licensed food and beverage products grew to $16.3 billion worldwide. The food and beverage sector is responsible for approximately 6 percent of […]

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Licensing Expo, Live and In-Person! The Recap.

Licensing Expo, the world’s largest licensing trade show, was back live and in-person for the first time in three years and the Dependable Solutions team was excited to be back in Las Vegas for the show. Not only was Licensing Expo back, but it was also more vibrant and buzzing than ever. Drawing thousands of […]

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Women’s History Month: Empowering Brands

March is Women’s History Month. It started as “Women’s History Week” when Congress passed Public Law 97-28 in 1981. Congress passed joint resolutions for the next five years to continue celebrating “Women’s History Week.” After the National Women’s History Project petitioned it, in 1987 Congress passed Public Law 100-9 which designated March as “Women’s History […]

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It’s National Barbie Day

Grab Skipper, hop in the convertible, and head to the beach house – March 9th is National Barbie Day! Ruth Handler was an American inventor (who created the iconic Barbie doll in 1959) saw that her daughter’s toy choices only allowed her to play out being a mom or a caregiver whereas her son could […]

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Licensing Is Always In Fashion

MAGIC, the preeminent apparel trade show, has expanded over the years to include several events. There’s the Las Vegas event that happened over Valentine’s Day, the New York event from February 27th through March 1st, and a Nashville event happening from May 16 – 17 at Music City Center. Licensing and fashion have always gone […]

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