Getting approvals for a licensed product can be a cumbersome process. Licensors need to make sure their brand is being represented properly, while licensees need approval to produce and sell the licensed merchandise. The back-and-forth between licensor and licensee can add time and frustration as there can be a lot of hands involved in the […]
Month: June 2021
Paying Out Music Royalties- Music Licensing at a glance
Spotify. YouTube. Live Performances. Advertisements. Video Games. Digital Downloads. Movie Trailers. And on, and on, and on.. Music is in so much of what we consume and use day to day. With the hordes of avenues that music can be applied, how can you be sure that the intellectual property rights are managed and music […]
Licensing Product Approvals You’ll Approve Of
Once a licensing contract is signed, the next great paperwork challenge commences – licensing product approvals. The signing of the contract marks the beginning of a relationship. It is important for the licensee to get familiar with the licensor and the licensing program as much as possible. It is the licensor’s responsibility to make sure […]
13 Rationales why Digital Asset Management is Essential
When it comes to licensing, ensuring the intellectual property used is presented correctly is vital. From the logos to the verbiage to graphics to the packaging to the legal lines and more, there’s a lot to know. And there are usually a lot of hands that are involved in the production and design of a […]